Released on: September 10, 2008, 4:35 am

Press Release Author: Alisha

Industry: Management

Press Release Summary: Internet experts all agree, for real Internet success and to
make serious money online, you need to create your own product.
But what if you are a newbie? You are not an Internet expert yet. So what have you
got to say? You don’t have to write about the Net. There are already loads of
books about all aspects of Internet marketing, and more are coming online every day.
You probably will not want to compete in this area.


Press Release Body: Internet experts all agree, for real Internet success and to
make serious money online, you need to create your own product.

But what if you are a newbie? You are not an Internet expert yet. So what have you
got to say?


You don’t have to write about the Net. There are already loads of books about
all aspects of Internet marketing, and more are coming online every day. You
probably will not want to compete in this area.

Write about something you are passionate about. When I was on a postgraduate
creative writing course, one of my fellow students told me she wanted to be told
what to write about. I thought that was weird. Don’t you know what you care
about? Write about your passion, your hobby. Your readers will pick up on your
enthusiasm.

You could also write about something you hate. Maybe you can’t stand to do the
dishes. Or you hate paying bills at the end of every month (who doesn’t?). You
can attract many readers who share your pet hates and you can share with them your
strategies for getting around these chores.

Or maybe you just want to get away from it all. Produce an eBook about your recent
vacation, complete with photographs. There will probably be loads of other people
who are considering vacationing there, or who are looking for a new holiday
destination.

If you don’t think you have useful or valuable things to say, you can always
interview other people whom you admire and who you think are contributing to
people’s lives.

One of the great things about conducting interviews is that I get to meet people who
are contributing to our community, making a real difference in people’s lives.


Another great thing about interviewing people is that I have learned so much. For
example, when I interviewed coach and speaker Shoal Area, she told me her method for
helping people to find the money to attend her courses and trainings. People would
approach her and ask her for a discount and, at first, she would give discounts. But
once she realized that her business was suffering because she was losing income, she
found a different strategy which helped everyone to win.

You can get cheap or free software to produce your eBook. For example, pdf 995 lets
you produce pdfs for free or, for a one-off payment, you can get a version that does
not include advertising.

Be sure to include links to your products in the eBook to help you bring targeted
traffic to your site. Your readers already have an interest in your products so this
is an effective way of attracting customers within a niche market.

If you are an affiliate marketer, you can also include links to your affiliate
programs. It’s important that you include fresh, original content from your
own personal experience. This is what will keep your readers’ interest and
make them want to come back for more. If you have used affiliate marketing
strategies that work, write about that.

If your strategies have produced results that you were not happy about, you can
write about that too. What mistakes have you made, and what have you learned from
them? What would you do differently next time? Your readers may learn the most from
your descriptions of what has not gone exactly to plan.

Once you have completed your eBook, you will need to advertise it. There are many
eBook directories where you can list your products, such as the one on my site (see
About the Author below).

You will need to decide whether you want to sell your eBook or give it away for
free. Free eBooks are brilliant for viral marketing because website owners can give
away your eBooks from their sites or send them to their list. So ultimately,
millions of people all over the world may read your eBook and click on your links.

If you attract advertisers for your product, you can give it away for free and still
make money. For example, if you wrote about your vacation, you may be able to get a
travel company to advertise in or sponsor your eBook.

Publishing eBooks is an easy and effective way to bring target traffic to your
website and increase your sales.

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